Most traditional businesses are using video as communication and marketing tools these days to connect with their customers. Education has become a very competitive field and the approach should not be different. Retaining existing clients, attracting new customers or just simply being ahead of the competition is of real value to any business, regardless of the sector they are operating in. We have started working with universities and schools to find new ways of promoting educational organisations and their programmes. Creating engaging content is important but finding the right strategy and platform to market the content, and to get the best value out of a video production is crucial. In our latest project for an international school, we applied modern ‘storytelling’ techniques to communicate the core brand values of the organisation in an emotional and personal way. The films have been published across different platforms and achieved unprecedented traffic and views.
Watch one of the videos here: https://vimeo.com/msproductionsvideo